Shimmer + Share

Shimmer and Share is an innovative festival that aims to provide a customized and impactful experience for its attendees. It serves as a welcoming and secure environment, where individuals from diverse identities and minority groups can openly share their experiences and aspects of their personal lives with one another. The imagery in this integrated brand campaign uses many bright colors to signify the level of acceptance Shimmer and Share strives for. The logo and type is soft and rounded to feel welcoming to it’s audience. All advertisements draw in the viewer by allowing them viewer to picture themselves at the event. Overall, the designs for this festival aim to create a sense of acceptance that surpasses anything experienced before.